Customers
High sales can hide weak margin, costly delivery patterns, long credit, and unprofitable SKU combinations.
FMCG distribution profit analysis
Your sales may be growing while profit is leaking.
We show you exactly where—from customers and SKUs to pricing, suppliers, inventory, sales teams, and working capital—and turn the evidence into a prioritized 90-day profit action plan.
Manual specialist analysisConfidential sample reviewEvidence before recommendations
Illustrative FMCG reportSee what management receives →
The management problem
Revenue reports tell you what sold. They rarely show what deserves action.
The same customer, product, or supplier can look attractive in a sales report and weak after discounts, returns, cost movements, service effort, inventory, or credit are considered.
Products
Volume can grow while price realization falls, purchase cost rises, or returns erase the expected margin.
Pricing
Discount exceptions, price dispersion, rebates, and credit notes can quietly reduce realized gross profit.
Suppliers
Cost movements, rebates, claims, payment terms, and slow stock determine the true value of a supplier relationship.
Inventory
Ageing, excess stock, expiry exposure, and weak replenishment tie up cash before they appear as a write-off.
Sales teams
Revenue alone does not show the quality of mix, discount discipline, returns, collections, or cost-to-serve.
Illustrative management case
Sales grew. Profit did not.
In this fictional distributor example, net sales increased while gross margin, net profit, and working capital moved in the wrong direction. The report connects the change to specific decisions instead of stopping at the variance.
Illustrative fictional data—not a client result or guaranteed outcome.What management sees nextReprice 18 customer/SKU combinationsOpen a supplier negotiation packTighten discount exceptionsReduce aged inventory
Inside the deliverable
A decision-ready report—not another dashboard.
Every recommendation connects the evidence, root cause, financial impact, confidence, risk, owner, and next action. Expected value is never presented as realized profit.
Open full sample report (PDF) →
All names and values in the sample are fictional.
What you receive
From financial truth to accountable action.
Final scope depends on the files available. Missing evidence is shown as a limitation rather than replaced with a generic benchmark.
010203040506
Executive Profit Story
What changed, why it changed, and what management should examine first.
Explore →Profit Leakage Map
Quantified leakage, qualified opportunity, evidence, confidence, and validation required.
Explore →Customer & Product Decisions
Grow, protect, repair, reprice, renegotiate, reduce, or review—with the reason for each action.
Explore →Inventory & Cash Opportunities
Ageing, expiry, excess stock, receivables, and cash-release actions kept separate from profit impact.
Explore →Three Impact Scenarios
Conservative, expected, and ambitious cases using visible, client-approved assumptions.
Explore →90-Day Action Plan
Priorities, owners, deadlines, KPIs, baselines, and a benefits-realization tracker.
Explore →Built from inside FMCG distribution
Commercial experience meets financial discipline.
The engagement is led by Issam Shehadeh, a general manager with more than 15 years inside FMCG distribution—covering procurement, pricing, P&L, supplier negotiations, inventory, key accounts, HORECA, retail, credit, and commercial execution.
This matters because a low-margin line is not automatically a product to stop, and a high-sales customer is not automatically a customer to grow. Recommendations must reflect contracts, assortment role, supplier economics, delivery reality, collections, and management constraints.
15+years leading FMCG distribution operations
8commercial and financial decision angles
90days of prioritized management actions
Works with exports fromExcelQuickBooksOdooSAPOracleDynamics 365XeroSage
Insights & articles
Practical guides for distributor decisions.
Understand the calculations, evidence and decision logic behind customer, product, margin, leakage and inventory analysis.
Customer profitability
Find high-sales accounts with weak profit contribution.
Read the guide →SKU profitability
Connect price, cost, returns, inventory and customer mix.
Read the guide →Profit leakage
Trace recurring leakage to evidence and accountable action.
Read the guide →Distributor margin
Separate price, cost, mix, discounts and returns.
Read the guide →Inventory profitability
Keep cash release, stock risk and profit impact distinct.
Read the guide →Sales growth vs profit
Diagnose why higher FMCG revenue can produce lower profit.
Read the guide →Gross margin vs customer profit
Know when gross margin is enough—and when cost-to-serve matters.
Read the guide →Free 90-day profit leakage diagnostic
See something your ERP report does not show.
We connect customers, products, pricing, discounts, returns, and cost—not just totals on a dashboard.
With sufficient data:
- Customer × product leakage combinations
- High-sales customers with weak profit contribution
- Price, discount, return, and margin anomalies
- 3–5 evidence-backed findings and actions
- An annualised opportunity scenario, where supportable
If data is incomplete:
- We analyse only what the files can prove
- Findings are labelled verified or directional
- Unsupported profit claims are never calculated
- You receive the exact gaps needed for certification
Clear pricing after the diagnostic
Choose the scope—and the currency you want to pay in.
Core
QAR 2,500 / monthOne company · one data source · monthly core profit analysis
GrowthMost popular
QAR 4,500 / monthInventory, expenses, suppliers, deeper analysis and monthly management review
Enterprise
From QAR 8,000 / monthMultiple entities, branches or systems · custom integration and support
One-Time Analysis
QAR 6,500 one timeA complete standalone profit analysis without a monthly subscription
The selected currency is used on your quote and payment link. Final scope and fee are confirmed in writing before payment. Taxes, bank conversion charges, and gateway availability may vary by country.
How it works
A clear path from sample to decision.
Send samples
Upload a few exports securely and tell us the decision management needs to make.
Confirm coverage
We identify supported modules, missing evidence, confidentiality needs, timing, and fee.
Analyse & validate
We reconcile the numbers, diagnose drivers, model scenarios, and review assumptions.
Act & measure
Management receives the report, priority actions, owners, KPIs, and benefits tracker.
Confidential first step
Request your free 90-day diagnostic.
Send the latest 90 days of sample exports. Complete data receives a profit leakage diagnostic; incomplete data receives verified findings only, with limitations stated clearly.
Confidential by design
Begin with sample exports. A formal NDA can be completed before full data is shared.
Secure file transfer
Files are uploaded through the website and linked to a unique submission reference.
No invented certainty
We distinguish measured facts, modelled scenarios, assumptions, and unknowns.
No commitment yet
Paid work starts only after the written scope, fee, timeline, and deliverables are accepted.